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A 7.0 magnitude earthquake shook a large area of Northern California on Thursday, knocking items off grocery store shelves, sending children scrambling under desks and prompting a brief tsunami warning for 5.3 million people along the U.S. West Coast. The quake struck at 10:44 a.m. west of Ferndale, a small city in coastal Humboldt County, about 130 miles (209 km) from the Oregon border, the U.S. Geological Survey said. It was felt as far south as San Francisco, some 270 miles (435 km) away, where residents felt a rolling motion for several seconds. It was followed by multiple smaller aftershocks. There were no immediate reports of major damage or injury. The tsunami warning was in effect for roughly an hour. It was issued shortly after the temblor struck and covered nearly 500 miles (805 km) of coastline, from the edge of California’s Monterey Bay north into Oregon. “It was a strong quake, our building shook, we’re fine but I have a mess to clean up right now,” said Julie Kreitzer, owner of Golden Gait Mercantile, a store packed with food, wares and souvenirs that is a main attraction in Ferndale. “We lost a lot of stuff. It’s probably worse than two years ago. I have to go, I have to try and salvage something for the holidays because it’s going to be a tough year,” Kreitzer said before hanging up. The region — known for its redwood forests, scenic mountains and the three-county Emerald Triangle’s legendary marijuana crop — was struck by a 6.4 magnitude quake in 2022 that left thousands of people without power and water. The northwest corner of California is the most seismically active part of the state since it’s where three tectonic plates meet, seismologist Lucy Jones said on the social media platform BlueSky. Shortly after the quake, phones in Northern California buzzed with the tsunami warning from the National Weather Service that said: “A series of powerful waves and strong currents may impact coasts near you. You are in danger. Get away from coastal waters. Move to high ground or inland now. Keep away from the coast until local officials say it is safe to return.” Numerous cities urged people to evacuate to higher ground as a precaution, including Eureka. In Santa Cruz, authorities cleared the main beach, taping off entrances with police tape. Aerial footage showed cars bumper-to-bumper heading to higher ground Thursday morning on California highways 1 and 92 in the Half Moon Bay area south of San Francisco. “I thought my axles had fallen apart,” said Valerie Starkey, a Del Norte County supervisor representing Crescent City, a town of fewer than 6,000 near the Oregon border. “That’s what I was feeling ... ‘My axles are broken now.’ I did not realize it was an earthquake.” Cindy Vosburg, the executive director for the Crescent City-Del Norte County Chamber of Commerce, said she heard alarms sound just before shaking began and the city’s cultural center downtown started to creak. “The earthquake seemed to go on for quite a few seconds. It was a rolling earthquake,” Vosburg said. “Just as it would start to subside, the building would roll again.” Vosburg, a former resident of the San Francisco Bay Area and the Central Valley, said it was the strongest earthquake she felt since the 1989 Loma Prieta quake struck Northern California. Gov. Gavin Newsom said he has signed off on a state of emergency declaration to quickly move state resources to impacted areas along the coast. State officials were concerned about damages in the northern part of the state, Newsom said. White House Spokesperson Jeremy Edwards said President Joe Biden was briefed on the earthquake and that FEMA officials are in touch with their state and local counterparts in California and Oregon. Crews in Eureka, the biggest city in the region, were assessing if there was any major damage from the quake, Eureka Mayor Kim Bergel said. Bergel, who works as a resource aid at a middle school, said lights were swaying and everyone got under desks. “The kids were so great and terrified. It seemed to go back and forth for quite a long time,” she said. Some children asked, “Can I call my mom?” The students were later sent home. In nearby Arcata, students and faculty were urged to shelter in place at California State Polytechnic University, Humboldt. The campus in was not in the tsunami hazard zone and after inspections, “all utilities and building systems are normal and operational,” the university said in a statement. Humboldt County Sheriff William Honsal said residents experienced some cracks in their homes’ foundations, as well as broken glass and windows, but nothing severe. There also have been no major infrastructure problems, building collapses or roadway issues, and no major injuries or deaths have been reported, he said. Honsal said he was in his office in the 75-year-old courthouse in downtown Eureka when he felt the quake. “We’re used to it. It is known as ‘earthquake country’ up here,” he said. “It wasn’t a sharp jolt. It was a slow roller, but significant.” Michael Luna, owner of a Grocery Outlet in Eureka, said that besides a few items falling off shelves, the store on Commercial Street was unscathed by the earthquake. “We didn’t have any issues but a couple of deodorants fall off.... I think the way the earthquake rumbled this time, it was a good thing for our store because the last earthquake was a huge mess,” he said. They evacuated customers and closed their doors temporarily until officials lifted the tsunami warning, he said, rushing off the phone to attend to a growing line of customers at check-out. The San Francisco Bay Area Rapid Transit District, known as BART, stopped traffic in all directions through the underwater tunnel between San Francisco and Oakland, and the San Francisco Zoo’s visitors were evacuated. Dave Snider, tsunami warning coordinator for the Tsunami Warning Center in Alaska, said the computer models indicated that this was the type of earthquake that was unlikely to cause a tsunami and gauges that monitor waves then confirmed it, so forecasters canceled the warning. This quake was a strike-slip type of temblor that shifts more horizontally and is less prone to cause tsunamis, unlike the more vertical types, said National Weather Service tsunami program manager Corina Allen in Washington state. The California Geological Survey says the state’s shores have been struck by more than 150 tsunamis since 1800, and while most were minor, some have been destructive and deadly. On March 28, 1964, a tsunami triggered by a powerful earthquake in Alaska smashed into Crescent City hours later. Much of the business district was leveled and a dozen people were killed. More recently, a tsunami from a 2011 earthquake in Japan caused about $100 million in damages along the California coast, much of it in Crescent City.Baidu’s supercheap robotaxis should scare the hell out of the US

North Carolina has interviewed former New England Patriots coach and six-time Super Bowl champion Bill Belichick for its head coaching position, two people with knowledge of the situation said Thursday. Both people spoke to The Associated Press on condition of anonymity because the school isn't commenting publicly on its search. Belichick's interview, first reported by Inside Carolina, comes a week after the school fired its winningest coach in College Football Hall of Famer Mack Brown. The school announced Nov. 26 that Brown wouldn't return for a seventh season in his second stint at the school, with Brown staying on to coach last weekend's rivalry loss to N.C. State. Former Cleveland Browns coach Freddie Kitchens is working as the interim coach for an upcoming bowl game as UNC conducts it search. Moving on from the 73-year-old Brown to hire the 72-year-old Belichick would mean UNC is turning to a coach who has never worked at the college level, yet had incredible NFL success alongside quarterback Tom Brady throughout most of his 24-year tenure with the Patriots that ended last season . In the time since, he had been linked to NFL jobs , notably the Atlanta Falcons in January. UNC’s opening comes at a time of rapid changes in college athletics with free player movement through the transfer portal and players able to cash in on their athletic fame with endorsement opportunities. There’s also the impending arrival of revenue sharing, part of a $2.8 billion antitrust settlement proposal that gained preliminary approval by a judge in October. “I think it's a great time for me to get out,” Brown said after Saturday's loss to the Wolfpack. “This isn't the game that I signed up for. It's changed so much.” In an UNC-produced podcast earlier this week, athletic director Bubba Cunningham said all the coaches the school is talking with about its job “are playing,” with college football having reached its conference title games before unveiling the 12-team College Football Playoff and bowl assignments. Cunningham said then that “fit” was the most important thing in finding Brown’s successor. “There's a certain person that’s best suited at the right time, at the right place,” he said. “And right now, that’s we’re looking for: Where are we today, who can lead us in the next three, five, 10 years?” Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here . AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-footballOlawale Ajimotokan in Abuja The Moshood Abiola National Stadium, Abuja was beehive of activities at the weekend as a sports delegation from Benue State visited the National Sports Commission (NSC). The delegation included the State’s Commissioner for Youth, Sports Development and Creativity, Mr Terkimbi Ikyange, the Ministry’s Permanent Secretary, Mr John Akume, Chairman Benue State Football Association (BSFA), Chief Paul Edeh among others. They made a rare and symbolic presentation of many agricultural produce that mirrored Benue State as the food basket during the courtesy visit on the NSC Chairman, Mallam Shehu Dikko. Ikyange, a former Speaker of the Benue State House of Assembly, expressed the readiness of the state government to partner the NSC in advancing the cause of sports development in Nigeria. He noted that the current administration of Governor Hyacinth Alia has taken the lead among other states in embarking on unprecedented overhaul of the state’s sporting system. Ikyange urged the NSC to always consider Benue State as a priority when it comes to upliftment of the country’s sporting drive adding, “Benue State is blessed with abundant talents and other resources and is making impact in sports development and other human and economic viable areas.” Responding Dikko assured the delegation that the doors of the Commission “is open for collaboration that will lead to the revival of the nation’s sporting lost glory in line with President Bola Ahmed Tinubu’s Renewed Hope mandate”. The NSC Chairman commended the state’s delegation as being the first to visit him with remarkable presentation since he assumed office. The newly appointed Director-General of NSC, Mr. Bukola Olopade, had in a remark said the return of the Commission was to lead Nigeria’s sporting revolution in a clear demonstration of the will to professionally make the desired impact. Also BSFA Chairman, Edeh expressed optimism that the new NSC leadership led by Dikko and Olopade would steer Nigeria’s Sports on the path to glorious times.

No injuries or damage reported as quake sparks California tsunami warningMiddle East latest: Israel bombs new central areas of Beirut

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HOUSTON (AP) — An elaborate parody appears to be behind an effort to resurrect Enron, the Houston-based energy company that exemplified the worst in American corporate fraud and greed after it went bankrupt in 2001. If its return is comedic, some former employees who lost everything in Enron’s collapse aren’t laughing. “It’s a pretty sick joke and it disparages the people that did work there. And why would you want to even bring it back up again?” said former Enron employee Diana Peters, who represented workers in the company’s bankruptcy proceedings. Here’s what to know about the history of Enron and the purported effort to bring it back. Once the nation’s seventh-largest company, Enron filed for bankruptcy protection on Dec. 2, 2001, after years of accounting tricks could no longer hide billions of dollars in debt or make failing ventures appear profitable. The energy company's collapse put more than 5,000 people out of work, wiped out more than $2 billion in employee pensions and rendered $60 billion in Enron stock worthless. Its aftershocks were felt throughout the energy sector. Twenty-four Enron executives , including former CEO Jeffrey Skilling , were eventually convicted for their roles in the fraud. Enron founder Ken Lay’s convictions were vacated after he died of heart disease following his 2006 trial. On Monday — the 23rd anniversary of the bankruptcy filing — a company representing itself as Enron announced in a news release that it was relaunching as a “company dedicated to solving the global energy crisis.” It also posted a video on social media, advertised on at least one Houston billboard and a took out a full-page ad in the Houston Chronicle In the minute-long video that was full of generic corporate jargon, the company talks about “growth” and “rebirth.” It ends with the words, “We’re back. Can we talk?” Enron's new website features a company store, where various items featuring the brand's tilted “E” logo are for sale, including a $118 hoodie. In an email, company spokesperson Will Chabot said the new Enron was not doing any interviews yet, but that "We’ll have more to share soon.” Signs point to the comeback being a joke. In the “terms of use and conditions of sale” on the company's website, it says “the information on the website about Enron is First Amendment protected parody, represents performance art, and is for entertainment purposes only.” Documents filed with the U.S. Patent and Trademark Office show that College Company, an Arkansas-based LLC, owns the Enron trademark. The co-founder of College Company is Connor Gaydos, who helped create a joke conspiracy theory that claims all birds are actually surveillance drones for the government. Peters said that since learning about the “relaunch” of Enron, she has spoken with several other former employees and they are also upset by it. She said the apparent stunt was “in poor taste.” “If it’s a joke, it’s rude, extremely rude. And I hope that they realize it and apologize to all of the Enron employees,” Peters said. Peters, who is 74 years old, said she is still working in information technology because “I lost everything in Enron, and so my Social Security doesn’t always take care of things I need done.” “Enron’s downfall taught us critical lessons about corporate ethics, accountability, and the consequences of unchecked ambition. Enron’s legacy was the employees in the trenches. Leave Enron buried,” she said. This story was corrected to fix the spelling of Ken Lay’s first name, which had been misspelled “Key.” Follow Juan A. Lozano on X at https://x.com/juanlozano70Harris Adviser on Liz Cheney Alliance: ‘This Political Environment Sucked, OK?’

WASHINGTON (AP) — Lawmakers, meet your latest lobbyists: online influencers from TikTok. The platform is once again bringing influencers to Washington, this time to lobby members of Congress to reject a fast-moving bill that would force TikTok's Beijing-based parent company to sell or be banned in the United States. On Tuesday, some influencers began a two-day advocacy event in support of TikTok, which arranged their trip ahead of a House floor vote on the legislation on Wednesday. But unlike a similar lobbying event the company put together last March when talks of a TikTok ban reached a fever pitch, this year’s effort appeared more rushed as the company scrambles to counter the legislation, which advanced rapidly on Capitol Hill. Summer Lucille, a TikTok content creator with 1.4 million followers who is visiting Washington this week, said if TikTok is banned, she “don’t know what it will do” to her business, a plus-sized boutique in Charlotte, North Carolina. “It will be devastating,” Lucille said in an interview arranged by the platform. The legislation is drawing unusual support in Congress In an unusual showing of bipartisanship, a House panel unanimously approved the measure last week. President Joe Biden has said he will sign the legislation if lawmakers pass it. But it’s unclear what will happen in the Senate, where several bills aimed at banning TikTok have stalled. The legislation faces other roadblocks. Former president and current presidential candidate Donald Trump, who holds sway over both House and Senate Republicans, has voiced opposition to the bill, saying it would empower Meta-owned Facebook, which he continues to lambast over his 2020 election loss. The bill also faces pushback from some progressive lawmakers in the House as well as civil liberties groups who argue it infringes on the First Amendment. TikTok could be banned if ByteDance, the parent company, doesn’t sell its stakes in the platform and other applications it owns within six months of the bill’s enactment. The fight over the platform takes place as U.S.-China relations have shifted to that of strategic rivalry, especially in areas such as advanced technologies and data security, seen as essential to each country’s economic prowess and national security. The shift, which started during the Trump years and has continued under Biden, has placed restrictions on export of advanced technologies and outflow of U.S. monies to China, as well as access to the U.S. market by certain Chinese businesses. The Biden administration also has cited human rights concerns in blacklisting a number of Chinese companies accused of assisting the state surveillance campaign against ethnic minorities. TikTok isn’t short on lobbyists. Its Beijing-based parent company ByteDance has a strong lobbying apparatus in Washington that includes dozens of lobbyists from well-known consulting and legal firms as well as influential insiders, such as former members of Congress and ex-aides to powerful lawmakers, according to the Foundation for Defense of Democracies. TikTok CEO Shou Zi Chew will also be in Washington this week and plans to meet with lawmakers, according to a company spokesperson who said Chew’s visit was previously scheduled. Influencers descend on Washington But influencers, who have big followings on social media and can share personal stories of how the platform boosted their businesses — or simply gave them a voice — are still perhaps one of the most powerful tools the company has in its arsenal. A TikTok spokesperson said dozens of influencers will attend the two-day event, including some who came last year. The spokesperson did not immediately respond to questions about how many new people would be attending this year’s lobbying blitz. The company is briefing them ahead of meetings with their representatives and media interviews. Lucille, who runs the boutique in North Carolina, says has seen a substantial surge in revenue because of her TikTok page. The 34-year-old began making TikTok content focusing on plus-sized fashion in March 2022, more than a decade after she started her business. She quickly amassed thousands of followers after posting a nine-second video about her boutique. Because of her popularity on the platform, her business has more online exposure and customers, some of whom have visited from as far as Europe. She says she also routinely hears from followers who are finding support through her content about fashion and confidence. JT Laybourne, an influencer who also came to Washington, said he joined TikTok in early 2019 after getting some negative comments on videos he posted on Instagram while singing in the car with his children. Laybourne, who lives in Salt Lake City, Utah, said he was attracted to the short-form video platform because it was easy to create videos that contained music. Like Lucille, he quickly gained traction on the app. He says he also received more support from TikTok users, who reacted positively to content he produced on love and positivity. Laybourne says the community he built on the platform rallied around his family when he had to undergo heart surgery in 2020. Following the surgery, he said he used the platform to help raise $1 million for the American Heart Association in less than two years. His family now run an apparel company that gets most of its traffic from TikTok. “I will fight tooth-and-nail for this app,” he said. But whether the opposition the company is mounting through lobbyists or influencers will be enough to derail the bill is yet to be seen. On Tuesday, House lawmakers received a briefing on national security concerns regarding TikTok from the FBI, Justice Department and intelligence officials. ____ AP Journalist Didi Tang contributed to this report. ___ This story was originally published on March 12, 2024. It was updated on December 23, 2024 to clarify a quote by TikTok content creator Summer Lucille. Haleluya Hadero, The Associated Press

TORONTO and DALLAS , Dec. 3, 2024 /PRNewswire/ - Perimeter Medical Imaging AI, Inc. (TSXV: PINK) (OTC: PYNKF) ("Perimeter" or the "Company"), a commercial-stage medical technology company, wishes to notify shareholders that in case of disruption due to the ongoing Canada Post strike, the Company's meeting materials (the "Meeting Materials") for the Company's upcoming annual general meeting to be held on December 12, 2024 at 1:00 p.m. (Toronto Time) (the "Meeting"), may be viewed on the Company's SEDAR+ profile at www.sedarplus.ca and are also available electronically on the Company's website at www.perimetermed.com . The Company has delivered the completed Meeting Materials to the appropriate parties for mailing to registered and unregistered shareholders prior to the Meeting. However, due to the postal strike, it is possible that the Meeting Materials will not be delivered to shareholders prior to the Meeting. Shareholders will still be able to vote their shares either directly or by proxy, or indirectly via their intermediary. Registered and beneficial shareholders who have not received their Meeting Materials, including the proxy, can direct requests for copies of the Meeting Materials to Stephen Kilmer , Investor Relations, at the contact details below. The Company will provide copies of the Meeting Materials by email to each shareholder who requests them while the strike is ongoing, at no charge. If you are a registered shareholder, please contact Computershare Investor Services Inc. at 1-800-564-6253 (toll free within North America ) or 1-514-982-7555 to obtain your proxy form control number to cast your vote for the upcoming Meeting. If you hold shares through an intermediary such as a brokerage firm, please contact your intermediary directly for a copy of the proxy form and instructions for voting. The Company's annual financial statements and related management discussion and analysis, as well as interim financial statements and related management discussion and analysis are available on the Company's SEDAR+ profile and the Company's website as noted above. About Perimeter Medical Imaging AI, Inc. Based in Toronto, Canada and Dallas, Texas , Perimeter Medical Imaging AI (TSX-V: PINK) (OTC: PYNKF) is a medical technology company driven to transform cancer surgery with ultra-high-resolution, real-time, advanced imaging tools to address areas of high unmet medical need. Available across the U.S., our FDA-cleared Perimeter S-Series OCT system provides real-time, cross-sectional visualization of excised tissues at the cellular level. The breakthrough-device-designated investigational Perimeter B-Series OCT with ImgAssist AI represents our next-generation artificial intelligence technology that is currently being evaluated in a pivotal clinical trial, with support from a grant of up to US$7.4 million awarded by the Cancer Prevention and Research Institute of Texas . The company's ticker symbol "PINK" is a reference to the pink ribbons used during Breast Cancer Awareness Month. Perimeter B-Series OCT is limited by U.S. law to investigational use and not available for sale in the United States . Perimeter S-Series OCT has 510(k) clearance under a general indication and has not been evaluated by the U.S. FDA specifically for use in breast tissue, breast cancer, other types of cancer, margin evaluation, and reducing re-excision rates. The safety and effectiveness of these uses has not been established. For more information, please visit www.perimetermed.com/disclosures . Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Statements This news release contains statements that constitute "forward-looking information" within the meaning of applicable Canadian securities legislation. In this news release, words such as "may," "would," "could," "will," "likely," "believe," "expect," "anticipate," "intend," "plan," "estimate," and similar words and the negative form thereof are used to identify forward-looking statements. Forward-looking information may relate to management's future outlook and anticipated events or results and may include statements or information regarding the future financial position, business strategy and strategic goals, competitive conditions, research and development activities, projected costs and capital expenditures, research and clinical testing outcomes, taxes and plans and objectives of, or involving, Perimeter. Without limitation, statements regarding the timing of the annual meeting, are forward-looking information. Forward-looking statements should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of whether, or the times at or by which, any particular result will be achieved. No assurance can be given that any events anticipated by the forward-looking information will transpire or occur. Forward-looking information is based on information available at the time and/or management's good-faith belief with respect to future events and are subject to known or unknown risks, uncertainties, assumptions, and other unpredictable factors, many of which are beyond Perimeter's control. Such forward-looking statements reflect Perimeter's current view with respect to future events, but are inherently subject to significant medical, scientific, business, economic, competitive, political, and social uncertainties and contingencies. In making forward-looking statements, Perimeter may make various material assumptions, including but not limited to (i) the accuracy of Perimeter's financial projections; (ii) obtaining positive results from trials; (iii) obtaining necessary regulatory approvals; and (iv) general business, market, and economic conditions. Further risks, uncertainties and assumptions include, but are not limited to, those applicable to Perimeter and described in Perimeter's Management Discussion and Analysis for the year ended December 31, 2023 , which is available on Perimeter's SEDAR+ profile at https://www.sedarplus.ca , and could cause actual events or results to differ materially from those projected in any forward-looking statements. Perimeter does not intend, nor does Perimeter undertake any obligation, to update or revise any forward-looking information contained in this news release to reflect subsequent information, events, or circumstances or otherwise, except if required by applicable laws. SOURCE Perimeter Medical Imaging AI Inc.

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Organizations today widely use cloud services to scale operations, improve flexibility and focus more on their daily mission, rather than managing complex IT infrastructure. But dark clouds have emerged as security breaches have wrought serious repercussions, including lengthy operational disruptions and financial damage, whether through immediate response costs or longer-term regulatory fines and/or revenue losses. Economic fallout from cloud security threats According to the IBM's 2024 Cost of a Data Breach Report , the global average cost of a data breach rose to $4.88 million, from $4.45 million reported in 2023. And breaches involving public clouds were most expensive, averaging $5.17 million per incident. Undoubtedly, cloud-based attacks have surged. CrowdStrike's Counter Adversary Operations (CAO) report found that cloud intrusions have increased by 75%. A notable breach earlier this year targeted the cloud infrastructure of a leading software provider. Attackers used phishing and cloud account takeovers to infiltrate critical executive applications, exploiting weak identity management and misconfigured access controls. Intruders were able to escalate privileges and compromise sensitive executive communications and financial data. The fallout from this breach led to heightened regulatory scrutiny, stock price dips, and an erosion of customer trust, underscoring how a single cloud vulnerability can ripple across organizations. Rising cyber threats are driving the need for robust cloud security measures to better protect sensitive data, ensure business continuity, and safeguard financial stability. A deeper dive into cloud security vulnerabilities Verizon's 2024 Data Breach Investigations Report (DBIR) highlighted a striking 180% rise in attacks exploiting vulnerabilities, especially in web applications often used to access cloud services. Vulnerabilities in web applications can be exploited to gain unauthorized access to sensitive data and cloud resources. The most common vulnerabilities in cloud environments include: Zero-day exploits take advantage of software vulnerabilities that are unknown to the vendor and have no available patch, leaving "zero days" to prepare an effective response. Phishing and social engineering attacks manipulate individuals into revealing confidential information or granting unauthorized access. Misconfigurations , such as incorrect security settings or improperly managed access controls can generate security gaps that must be closed. Increasingly, cloud security vulnerabilities emerge from the flexibility inherent in cloud-based services and the challenges involved in managing third-parties, which may include: A loss of control after moving key application workloads into the cloud, which means sensitive data could be anywhere within the parameters of your organization's networks. A lack of trust in your cloud service provider, as the precise level of security provided in externally provided cloud services may not be fully understood. Multi-tenancy risks stemming from multiple customers sharing a single cloud service's resources while keeping their data and applications separate. This introduces the possibility that your organization's data may somehow be shared without authorization. Investing in proactive cloud security measures To combat cloud security threats, organizations can proactively adopt robust vulnerability management practices, continuous monitoring and comprehensive incident response plans. As a leader in the field of cloud security, Verizon's cybersecurity solutions have evolved to help customers address escalating threats and help protect against cloud-related vulnerabilities. Verizon's capabilities have been heavily influenced by zero day vulnerabilities, which demonstrate the importance of not relying on a single point of control, and opting instead on maintaining defense-in-depth. To that end, Verizon works continuously on the integration of cloud security controls. For example, its vulnerability management services include infrastructure as a service (IaaS) cloud security controls, via Cloud Security Posture Management (CSPM). There are also software as a service (SaaS) controls offered through cloud access security brokers (CASB). Proper segmentation, isolation and application of the least privilege principles can help lock down devices and help prevent lateral movements to reduce the impact of breaches. And in addition to proactive measures, organizations also look to detect and respond quickly to incidents as they happen. In many cloud services, critical vulnerabilities can be pushed to security operations centers (SOCs) for immediate action. For example, while many zero-day exploits on public-facing services are impossible to prevent, quick detection can help minimize lateral movements and can prevent threat actors from gaining access to sensitive data or critical cloud resources. Verizon provides integrated SOC services that can help organizations proactively defend against attacks, such as Cyber Security Incident Response Team (CSIRT) services. And to react quickly, Verizon offers Managed Detection and Response (MDR) services as well. Also, Verizon's Zero Trust Dynamic Access solution ensures connectivity and security for private, on-premises, cloud and SaaS resources. By implementing a Zero Trust framework, organizations can eliminate blind spots and ensure that every access request is thoroughly vetted regardless of its origin. Future-proofing cloud security Because spending on global public cloud services is forecast to reach $805 billion in 2024 and double in size by 2028, according to IDC research , it's clear the need to strengthen cloud security will only grow. By leveraging technologies such as data encryption, IAM, and real-time threat detection, organizations across all sectors can help safeguard sensitive information and help better maintain customer trust in the years to come. For the latest in cloud security strategies, explore Verizon's tailored solutions that can provide enhanced protection across various sectors, helping organizations to operate smoothly, securely and profitably. For a deeper dive, review Verizon’s latest insights here . Image Credit: FreePik This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This content is for informational purposes only and not intended to be investing advice. © 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.