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rules of cockfighting Accel Entertainment Announces the Successful Closure of Its Acquisition of Fairmount Holdings, Fairmount Park, Inc. D/b/a FanDuel Sportsbook & Racetrack in Collinsville, Illinois, Broadening Accel’s Reach Into the Locals Gaming MarketNone

By Ashton De Santis, director – inventory partnerships, The Trade Desk Australia’s Upfronts season brought a wave of new energy to the advertising world. With advertisers facing mounting pressure to prove real business impact, this year’s sessions put measurement and accountability at the heart of the conversation. Publishers doubled down on the value of premium content from BVOD to live sports and challenged the dominance of less impactful channels such as social media. Nine’s new partnership with independent market mix modelling (MMM) solutions and Foxtel’s alliances with Kantar and Adgile signal an industry change away from vanity metrics towards more meaningful business outcomes. This renewed focus on measurement is setting the stage for an exciting year ahead. In particular, for brands that have moved away from upper-funnel strategies in favour of short-term performance campaigns due to tightening budgets, this shift is a game-changer. With consumer confidence poised to grow in early 2025 and inflation slowly easing, brands may look to unlock bigger budgets. But with these opportunities comes responsibility – marketers must show that every dollar delivers growth. More granular insights can help turn marketing into a measurable growth engine, reinforcing its vital role in driving long-term business success. Case in point: Kellogg’s proved the real business impact of BVOD by leveraging Unpacked by Flybuys retail data in their advertising strategy. By targeting Flybuys’ high-value audience segments – from low-sugar buyers to cereal enthusiasts and health food shoppers – they effectively reached new potential customers. The campaign demonstrated how BVOD ads directly translated into sales at Flybuys’ retail partners and resulted in a 156% surge in conversions for Kellogg’s Nutri-Grain brand and an impressive 187% sales boost for brands like Coco Pops. The Upfronts also debunked the myth that TV as a whole is in decline, proving that total TV remains a force in advertising. With publishers introducing technology that enables seamless cross-channel activation, campaigns can now unify across BVOD, SVOD, live broadcast, and streaming all under one cohesive strategy. However, despite these advancements, the challenge of fragmented measurement persists. To unlock greater efficiency, brands will need tools that integrate data across devices and publishers, including their own first-party data. Industry identity solutions like Unified ID 2.0 can bridge these gaps by targeting and measuring their audience across the wider publisher ecosystem. Let’s keep in mind that Aussies spend 64% of digital media time on the open internet, from video and audio streaming to online news to apps. This presents a massive opportunity for advertisers. So while publishers are proving the value of premium content, the real impact will come from optimizing investments across the entire open internet. For advertisers ready to embrace the future, the playbook is clear: premium content across the open internet, unified measurement, and a relentless focus on real business outcomes. – Top image: Ashton De Santis

Fishburn leads at Sea Island as Dahmen keeps hope alive to keep job

Elon Musk’s xAI raises $6B to bolster battle against OpenAI: ‘Gonna need a bigger compute!’

Unions score a major win in Wisconsin with a court ruling restoring collective bargaining rights

ST. SIMONS ISLAND, Ga. — PGA Tour rookie Patrick Fishburn played bogey-free for an 8-under 64 for his first lead after any round. Joel Dahmen was 10 shots behind and had a bigger cause for celebration Friday in the RSM Classic. Dahmen made a 5-foot par putt on his final hole for a 2-under 68 in tough conditions brought on by the wind and cold, allowing him to make the cut on the number and get two more days to secure his PGA Tour card for next year. He is No. 124 in the FedEx Cup. "I still got more to write this weekend for sure," said Dahmen, who recently had said his story is not yet over. "But without having the opportunity to play this weekend, my story would be a lot shorter this year." Fishburn took advantage of being on the easier Plantation course, with trees blocking the brunt of the wind and two additional par 5s. He also was helped by Maverick McNealy, who opened with a 62 on the tougher Seaside course, making two bogeys late in his round and having to settle for a 70. People are also reading... Fishburn, who already has locked up his card for next year, was at 11-under 131 and led McNealy and Lee Hodges (63) going into the weekend. Michael Thorbjornsen had a 69 and was the only player who had to face Seaside on Friday who was among the top five. What mattered on this day, however, was far down the leaderboard. The RSM Classic is the final tournament of the PGA Tour season, and only the top 125 in the FedEx Cup have full status in 2025. That's more critical than ever with the tour only taking the top 100 for full cards after next season. Players like Dahmen will need full status to get as many playing opportunities as they can. That explains why he felt so much pressure on a Friday. He didn't make a bogey after his opening hole and was battling temperatures in the low 50s that felt even colder with the wind ripping off the Atlantic waters of St. Simons Sound. He made a key birdie on the 14th, hitting a 4-iron for his second shot on the 424-yard hole. Dahmen also hit wedge to 2 feet on the 16th that put him on the cut line, and from the 18th fairway, he was safely on the green some 40 feet away. But he lagged woefully short, leaving himself a testy 5-footer with his job on the line. "It was a great putt. I was very nervous," Dahmen said. "But there's still work to do. It wasn't the game-winner, it was like the half-court shot to get us to halftime. But without that, and the way I played today, I wouldn't have anything this weekend." His playing partners weren't so fortunate. The tour put three in danger of losing their cards in the same group — Zac Blair (No. 123), Dahmen and Wesley Bryan (No. 125). The cut was at 1-under 141. Blair and Bryan came to the 18th hole needing birdie to be assured of making the cut and both narrowly missed. Now they have to wait to see if anyone passes them, which is typically the case. Thorbjornsen in a tie for fourth and Daniel Berger (66 at Plantation) in a tie for 17th both were projected to move into the top 125. Dahmen, indeed, still has work to do. Fishburn gets a weekend to see if he can end his rookie year with a win. "I've had a lot of experience playing in cold growing up in Utah, playing this time of year, kind of get used to playing when the body's not moving very well and you've got to move your hands," said Fishburn, who played college golf at BYU. "Just pretty happy with how I played." Ludvig Aberg, the defending champion and No. 5 player in the world competing for the first time in more than two months because of knee surgery, bounced back with a 64 on Plantation and was back in the mix. Aberg played with Luke Clanton, the Florida State sophomore who looks like he belongs each week. Clanton, the No. 1 player in the world amateur ranking who received a sponsor exemption, had a 65 at Plantation and was two shots off the lead. Clanton already has a runner-up and two other top 10s since June. "Playing with him, it's pretty awesome to watch," Clanton said. "We were kind of fanboying a little it. I know he's a really good dude but to be playing with him and to see what he's done over the last couple years, it's pretty inspirational." Be the first to know

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Meta, the parent company of Facebook, is reportedly planning to add displays to its popular Ray-Ban smart glasses, marking a significant step towards integrating augmented reality (AR) into everyday eyewear. This move comes as Meta doubles down on its push to develop “AI-native” devices, with the aim of eventually replacing smartphones as our primary computing platform. According to a recent report by the Financial Times, these displays could be incorporated into a new iteration of the Ray-Ban glasses as early as the second half of 2025. While the exact specifications remain under wraps, sources suggest that the screens will likely be small and primarily used for displaying notifications or responses from Meta’s AI assistant. This suggests that Meta is taking a gradual approach to AR integration , focusing on enhancing existing functionalities rather than creating a full-blown mixed-reality experience right away. This news is particularly exciting because it signals a potential acceleration of Meta’s AR ambitions. Just a few months ago, at Meta Connect 2024, the company unveiled its prototype for “Orion,” a more advanced AR glasses device with holographic displays and deeper AI integration. While it was initially unclear whether Orion would ever see the light of day as a commercial product, the positive response it garnered seems to have invigorated Meta’s AR development efforts. Why is Meta betting big on AR glasses? The answer lies in their vision of the future of computing. Imagine a world where you no longer need to pull out your smartphone to check notifications, get directions, or access information. Instead, all of this would be seamlessly displayed in your field of view through a pair of stylish glasses. This is the promise of AR, and Meta believes it has the potential to revolutionize how we interact with technology and the world around us. What can we expect from these new Ray-Ban glasses? While details are still scarce, here are some potential features based on current trends and Meta’s own research: The Road to Mass Adoption: Challenges and Opportunities While the potential of AR glasses is undeniable, there are still several hurdles to overcome before they become mainstream: Despite these challenges, Meta’s commitment to AR is evident. By starting with small, incremental upgrades to its existing Ray-Ban line, Meta is cleverly laying the groundwork for mass adoption. The familiarity and popularity of the Ray-Ban brand could help overcome some of the social barriers associated with wearing tech-infused glasses. Additionally, by focusing on practical applications like notifications and AI assistance, Meta is demonstrating the real-world value of AR in a way that resonates with consumers. My Personal Take As someone who has been following the development of AR for years, I’m incredibly excited about the prospect of Meta’s Ray-Ban glasses with displays. I believe that wearable technology has the potential to be far more intuitive and integrated into our lives than smartphones, and AR glasses are a crucial step in that direction. I’m particularly interested in seeing how Meta addresses the challenges of battery life and social acceptance. If they can crack those nuts, I think we could be on the cusp of a major shift in how we interact with technology. Meta’s reported plans to add displays to its Ray-Ban glasses represent a significant milestone in the evolution of AR. By combining the style and familiarity of Ray-Ban with the power of AI and augmented reality, Meta is poised to bring this technology to the masses. While challenges remain, the future of AR looks brighter than ever, and I, for one, can’t wait to see what Meta has in store for us next.

The Miami Dolphins have downgraded Tua Tagovailoa to doubtful ahead of their game with the Cleveland Browns this weekend, one they must win to keep their playoff hopes alive. Tagovailoa was hurt in the Dolphins ' loss to the Houston Texans two weeks ago when being hit in the hip , before causing further damage to the area after being sacked in their win over the San Francisco 49ers . The quarterback has struggled with his hip over the week while being limited in practice throughout the week, with him going from being questionable to doubtful over the last 24 hours - meaning that there's a 75% chance that he won't play. Greg Gumbel dead at 78 as sports fans pay tribute to legendary broadcaster Tom Brady has telling reaction to Michael Strahan's FOX NFL Sunday message The Dolphins have already been without Tagovailoa for a lengthy period this season and have greatly struggled when he's not being able to suit up - with him suffering s concussion in week two and missing two months. Should Tagovailoa be out once again, Tyler Huntley is likely to be the quarterback called upon while having played three games this year after being signed from the Cleveland Browns' practice squad. Huntley has managed just one touchdown and one interception in three games. While recent history shows that the Dolphins sorely need Tagovailoa to compete, they might be cautious with their franchise quarterback after suffering a concussion earlier in the season - believed to be his fourth of his career so far. Fellow quarterback Aaron Rodgers told Tagovailoa to take care of himself moving forward after suffering a number of brutal injuries throughout his career in the NFL as well as in college football. "Some of the stuff I actually said this week, I just really appreciate the way that he handles his business and his professionalism," Rogers said. Just the way that he goes about speaking about his teammates, I think he’s got a really good humility about him. He’s a good humble kid. Very talented. I enjoyed watching him play in college. I like the way he goes about his business. I think he handles things the right way with a lot of class, a lot of respect. I told him to take care of himself, too. He’s had some pretty vicious hits this year. But he’s a good kid. He’s got a long career in the league to look forward to. There are days like this, but he still threw for a hell of a lot of yards, and they’ve got a lot of great weapons, and they’re still in the hunt, as well.” **Want to watch more live sports? Peacock has your favorite sports, shows, and more all in one place. ** Peacock offers plans starting at $7.99 ** so you can stream live sports like NFL, Premier League, and Big Ten Football.**Middle East latest: Israel bombs new central areas of Beirut

ULSTER SNAPPED THEIR five-game losing streak with a brilliant performance charged by their young players in Galway tonight. Richie Murphy’s men despite making the trip to Galway without a string of senior players. Yet the visitors looked hungrier throughout, starting with real intent and delivering some excellent defensive moments to land their first away win of the season. “We’re obviously massively delighted to get that win,” said Ulster boss Richie Murphy. ‘Traveling up during the week we lost a few boys, even in the warm up there we lost Rob Herring, so we’re missing a lot of experience at the pitch. So for those guys to come in and do as well as they done and for those young blacks to stand up and play against the likes of Bundee (Aki) and Mack (Hansen) is massively satisfying for us. “We didn’t give them a minute on the ball defensively, we put a lot of pressure on them and a lot of that credit has to go to Johnny Bell.” Ulster captain Nick Timoney was outstanding, while number eight James McNabney lead the charge in a dominant first half showing. Murphy also singled out his half-backs and a strong defensive display from centres Ben Carson and Jude Postlethwaite. “From an attack point of view, obviously the two tries we got were on the back of good forward carries, dominating a little bit around the gain line. “That young backline is going to take a little bit of time to get used to the speed of the game and how they can bring others into the game, but I thought both Ben Carson and Jude Postlethwaite were very strong defensively, very strong with their carry. “I thought Jack Murphy put us in a couple of different good places and I saw Nathan Doak had an incredibly good game. His clearance kicking and his pressure coming through off the back of the line was incredible.” The win lifts Ulster to eight in the URC table, as they head into a week off before returning to Champions Cup action with games against Leicester and Exeter next month.