lucky 5

lucky 5 SANTA CLARA, Calif. — Building the current crop of artificial intelligence chatbots has relied on specialized computer chips pioneered by Nvidia, which dominates the market and made itself the poster child of the AI boom. But the same qualities that make those graphics processor chips, or GPUs, so effective at creating powerful AI systems from scratch make them less efficient at putting AI products to work. That’s opened up the AI chip industry to rivals who think they can compete with Nvidia in selling so-called AI inference chips that are more attuned to the day-to-day running of AI tools and designed to reduce some of the huge computing costs of generative AI. “These companies are seeing opportunity for that kind of specialized hardware,” said Jacob Feldgoise, an analyst at Georgetown University’s Center for Security and Emerging Technology. “The broader the adoption of these models, the more compute will be needed for inference and the more demand there will be for inference chips.” It takes a lot of computing power to make an AI chatbot. It starts with a process called training or pretraining — the “P” in ChatGPT — that involves AI systems “learning” from the patterns of huge troves of data. GPUs are good at doing that work because they can run many calculations at a time on a network of devices in communication with each other. However, once trained, a generative AI tool still needs chips to do the work — such as when you ask a chatbot to compose a document or generate an image. That’s where inferencing comes in. A trained AI model must take in new information and make inferences from what it already knows to produce a response. GPUs can do that work, too. But it can be a bit like using a sledgehammer to crack a nut. “With training, you’re doing a lot heavier, a lot more work. With inferencing, that’s a lighter weight,” said Forrester analyst Alvin Nguyen. That’s led startups like Cerebras, Groq and d-Matrix as well as Nvidia’s traditional chipmaking rivals — such as AMD and Intel — to pitch more inference-friendly chips as Nvidia focuses on meeting the huge demand from bigger tech companies for its higher-end hardware. D-Matrix was founded in 2019 — a bit late to the AI chip game, as CEO Sid Sheth explained during a recent interview at the company’s headquarters in Santa Clara, California, the same Silicon Valley city that’s also home to AMD, Intel and Nvidia. “There were already 100-plus companies. So when we went out there, the first reaction we got was ‘you’re too late,’” he said. The pandemic’s arrival six months later didn’t help as the tech industry pivoted to focus on software to serve remote work. Now, however, Sheth sees a big market in AI inferencing, comparing that later stage of machine learning to how human beings apply the knowledge they acquired in school. “We spent the first 20 years of our lives going to school, educating ourselves. That’s training, right?” he said. “And then the next 40 years of your life, you kind of go out there and apply that knowledge — and then you get rewarded for being efficient.” The product, called Corsair, consists of two chips with four chiplets each, made by Taiwan Semiconductor Manufacturing Co. — the same manufacturer of most of Nvidia’s chips — and packaged together in a way that helps to keep them cool. The chips are designed in Santa Clara, assembled in Taiwan and then tested back in California. Testing is a long process and can take six months — if anything is off, it can be sent back to Taiwan. D-Matrix workers were doing final testing on the chips during a recent visit to a laboratory with blue metal desks covered with cables, motherboards and computers, with a cold server room next door. While tech giants like Amazon, Google, Meta and Microsoft have been gobbling up the supply of costly GPUs in a race to outdo each other in AI development, makers of AI inference chips are aiming for a broader clientele. Forrester’s Nguyen said that could include Fortune 500 companies that want to make use of new generative AI technology without having to build their own AI infrastructure. Sheth said he expects a strong interest in AI video generation. “The dream of AI for a lot of these enterprise companies is you can use your own enterprise data,” Nguyen said. “Buying (AI inference chips) should be cheaper than buying the ultimate GPUs from Nvidia and others. But I think there’s going to be a learning curve in terms of integrating it.” Feldgoise said that, unlike training-focused chips, AI inference work prioritizes how fast a person will get a chatbot’s response. He said another whole set of companies is developing AI hardware for inference that can run not just in big data centers but locally on desktop computers, laptops and phones. Better-designed chips could bring down the huge costs of running AI to businesses. That could also affect the environmental and energy costs for everyone else. Sheth says the big concern right now is, “are we going to burn the planet down in our quest for what people call AGI — human-like intelligence?” It’s still fuzzy when AI might get to the point of artificial general intelligence — predictions range from a few years to decades. But, Sheth notes, only a handful of tech giants are on that quest. “But then what about the rest?” he said. “They cannot be put on the same path.” Get local news delivered to your inbox!Flag football uses talent camps to uncover new stars

Stock market today: Indexes fall as Nvidia faces China probe, investors brace for inflationI'm a Celebrity ... Get Me Out of Here! returned to ITV with its eagerly awaited episode, which saw the four remaining stars take on the highly anticipated celebrity cyclone. Reverand Richard Coles, Coleen Rooney, Strictly 's Oti Mabuse, and singer Danny Jones changed into superhero outfits before meeting Ant and Dec for the fun trial. As the presenters introduced the action-packed challenge, they shared jokes and banter with the celebrities, including a "python" joke about Danny's tight shorts. However, Ant sparked backlash from viewers when he told Richard: "There are definitely balls in this trial, but just not the ones you're used to." Taking to social media with shock, @DoucheAmuse questioned: "Not the balls you're used to"? WtF was that from Ant to Rev. Richard?" A stunned @jacceberx echoed: "AS IF ANT JUST SAID THAT ABOUT BALLS TO REV RICHARD #ImACeleb #imacelebrity." @rubyisragin slammed: "I CANT WITH ALL THE DIRTY JOKES MY MUM IS RIGHT NEXT TO ME." As @SDMorpeth remarked: "That's a bit harsh by Ant to the Rev, 'There's definitely balls in this trial, but just not the ones you're used to.'" Richard chuckled at Ant's joke and together the foursome won four stars in the celebrity cyclone and were awarded to a dinner of Wallaby wings. This is a breaking live TV story, the Showbiz Express.co.uk team will be updating this story with the latest information as soon as we receive it. For further updates, please refresh the page You can also get email updates on the day’s biggest TV stories straight to your inbox by _signing up for our TV newsletter. Get all the very best news, pictures, opinion and video on your favourite TV shows by following Express.co.uk every time you see our name. Follow Express on Google News - CLICK HERE Follow Express on Apple News - _ CLICK HERE_ _ available on Apple devices_ Follow Express on _Flipboard - _ CLICK HERE and click follow You can also sign up for Twitter alerts for breaking news and all the latest updates by following @‌Daily_Express , or for the latest TV and showbiz news, follow @‌expressceleb

Fantasy hockey free agents: These teammates to thrive through Trouba trade

In his victory speech following the official declaration of his election as president-elect, John Dramani Mahama expressed his commitment to prioritizing the needs of Ghanaians and implementing vital reforms to restore the country’s stability and progress. Mahama acknowledged the significant challenges ahead but stressed the importance of collective effort in overcoming them. “We should not forget the people of Ghana,” he said passionately, emphasizing that the road to recovery would not be easy. “The outgoing government has plunged the nation into an abyss, but we will implement the necessary governance reforms to rebuild.” Mahama called for unity and collaboration among the nation’s leaders, both newly elected and re-elected, urging them to work together for the greater good of the country. “The one we serve is Mother Ghana,” he stated, highlighting the need for an inclusive, cooperative approach to governance. The president-elect’s remarks reflected a clear focus on tackling urgent national issues, including revitalizing the economy, improving governance, and addressing ongoing social challenges. Mahama’s administration is expected to make governance reforms a priority to strengthen the political and economic systems. As Ghanaians look forward to a new chapter under Mahama’s leadership, his message of unity and determination serves as a rallying cry for all citizens to come together and work towards the nation’s future prosperity.

NoneColeen Rooney reveals Wayne wasn't her first boyfriend as she makes camp confessionAidan Bouman, Quaron Adams rally South Dakota past Tarleton State 42-31 in FCS second-round duel

Published 3:56 pm Tuesday, November 26, 2024 By Submitted By Jay Austinson After beating Austin 16-0 at home last Tuesday evening, the Albert Lea girls’ hockey team fell to Owatonna Thursday night, losing 1-3 to the Huskies. Albert Lea’s record fell to 5-1 while Owatonna picked up their first Big 9 win of the year, improving to 1-4 on the season. The ice was tilted in Albert Lea’s favor to start the first period with the Tigers outshooting the Huskies 7-2 in the opening minutes. Owatonna took advantage of their first power play in the closing minutes of the period, with freshman Brielle Goodnature scoring her first of the season on a pass from senior Morgan Macy. After a scoreless second period, the Tigers nearly tied the game midway into the third. While on the powerplay, Albert Lea’s Morgan Goskeson was awarded a penalty shot after an Owatonna defender played the puck with her hand in the crease. The sophomore forward tried beating Owatonna goalie Leah Spencer low short side, but Spencer came up with the stop. The game concluded with the intensity of a playoff game. After pulling goaltender Jayda Moyer with 2 minutes left, Albert Lea put four quick shots on the Owatonna goaltender. The Huskies managed to clear the puck to the neutral zone and an Albert Lea turnover led to an empty net goal for Owatonna’s Anna Mollenhauer with 1:39 remaining. Albert Lea was finally able to capitalize just over a minute later on a slapshot from the point by senior Mika Cichosz, her 14th goal of the season. Juniors Keira Erickson and Hanna Austinson assisted on the play. Owatonna sealed the game with another empty net goal from just outside Albert Lea’s blueline with 9 seconds remaining. Shots for the game were Albert Lea 30, Owatonna 34. Albert Lea’s Jayda Moyer stopped 31 of the 32 shots she faced. Shelby Evans recorded her 100th career point Tuesday night against Austin. The senior forward now sits with 62 goals and 41 assists for her career. The Tigers were slated to travel to Mankato Tuesday to face the Mankato East Cougars at 7:15 p.m. at the Mankato Civic Center. Results were not available as of press time.Hong Kong, China, Nov. 26, 2024 (GLOBE NEWSWIRE) -- Oukitel, a leader in portable and high-capacity power solutions, is launching its most significant Black Friday deals to date. From November 10 to December 5, 2024, shoppers can enjoy deep discounts-up to 55% off-on Oukitel's state-of-the-art power stations. These exclusive deals make it easier than ever to power up your life, whether at home, on an adventure, or preparing for the unexpected. Mark Your Calendar for Exclusive Offers Featured Power Solutions and Savings Oukitel's lineup includes some of the most versatile and durable power stations available, offering peace of mind for any energy need-from household backups to outdoor expeditions. Below are highlights from their flagship offerings. Oukitel P2001 Plus Power Station - Built for High Performance The Oukitel P2001 Plus power station is packed with features for those who need reliable and adaptable power: Oukitel P5000 Power Station - High Capacity for High Demand For ultimate portability and energy storage, the Oukitel P5000 is your go-to choice: Reliable Power for Every Part of Your Life - Anytime, Anywhere Oukitel power stations are built with real-life needs in mind, delivering dependable energy for both everyday use and critical emergencies. Whether you're a homeowner preparing for unexpected blackouts, a caregiver needing reliable backup for essential medical devices, or an outdoor enthusiast who values portable power on the go, Oukitel has you covered. The high-capacity P5000 seamlessly switches to emergency mode, keeping vital appliances like refrigerators, medical equipment, and electronics powered through outages. Meanwhile, the rugged P2001 Plus offers portable, robust power perfect for camping, road trips, or any off-grid adventure. Don't Miss Black Friday's Ultimate Power Deals! This Black Friday, secure your energy independence with Oukitel's reliable, long-lasting power stations at unbeatable prices. Whether you're preparing for the unexpected or looking to enhance your next adventure, now's the time to invest in a power solution you can count on. Visit the Oukitel Official US Website today to grab these deals before they're gone-limited stock won't last! CONTACT: Leo Wu OUKITEL LEOWU (at) OUKITEL.COM

Jack Henry & Associates Inc. stock rises Tuesday, still underperforms market

Circle Members Have Until Tomorrow to Grab Gift Cards at Target for 10% OffCHARLESTON, S.C. (AP) — KyKy Tandy scored 21 points and Florida Atlantic pulled away late in the second half to beat Oklahoma State 86-78 on Thursday in the Charleston Classic. It was the second straight loss by a Power Four team in the tournament after Miami fell to Drake in the opener. Florida Atlantic (4-2) plays the Bulldogs in the semifinals on Friday, while Oklahoma State (3-1) battles the Hurricanes in a consolation game. Leland Walker completed a three-point play with 4:38 left in the second half to give FAU its first lead, 68-67, since it was 16-14. Tandy made a 3-pointer from the corner to cap FAU’s 11-1 run for a 75-68 lead with 2:41 left. Oklahoma State went five-plus minutes without a field goal late in the second half until Brandon Newman made a fast-break layup with 1:17 remaining. But Ken Evans Jr. answered with a three-point play at the other end for a nine-point lead. The Cowboys turned it over on their next possession with 52.3 seconds left. Evans finished with 13 points, Walker scored 12 and Tre Carroll had 10 for FAU. The Owls attempted 49 free throws leading to three Oklahoma State players fouling out and three others finishing with four fouls. Khalil Brantley had 16 points and Robert Jennings II scored a career-high 14 points to go with 11 rebounds for Oklahoma State. Patrick Suemnick was helped off the floor with 1:40 left in the first half and did not return. Oklahoma State led 39-34 at halftime despite making just 33.3% of its shots. FAU shot a better percentage from the field (47.8) than at the free-throw line (46.7) in the first half. ___ Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here . AP college basketball: https://apnews.com/hub/ap-top-25-college-basketball-poll and https://apnews.com/hub/college-basketballIowa quarterback Cade McNamara released a statement Friday slamming the "100% false" media reports that suggested he had thrown his final pass for the Hawkeyes. McNamara has been sidelined since sustaining a concussion during the Oct. 26 win against Northwestern. Backup quarterback Brendan Sullivan has started the last two games for the Hawkeyes (6-4, 4-3 Big Ten) but is out with an ankle injury for Saturday's game at Maryland (4-6, 1-6). Iowa coach Kirk Ferentz said earlier this week that Jackson Stratton will be the likely starter against the Terrapins if McNamara is unavailable. McNamara's cloudy status prompted speculation on a podcast this week that he was "not mentally ready to play." The podcast hosts from the Des Moines Register and The Athletic also suggested that McNamara -- who played three years at Michigan (2020-22) before transferring to Iowa -- is not "fit to play quarterback in the Big Ten right now." "We don't want to bury his career yet, but it does seem like that interception against Northwestern was his last snap as a Hawkeye," Leistikow said. McNamara, who passed for 1,017 yards with six touchdowns and five interceptions in eight games this season, released a statement updating his current status. "My status is the same as it's always been -- a proud member of this football team," he said. McNamara said he has not yet been cleared to play. He said he was cleared to practice on Sunday but suffered an "adverse reaction" and was unable to practice this week and therefore unable to travel with the team to Maryland. "I have been working with the University of Iowa doctors and trainers, a concussion specialist focused on vision training, as well as engaging in hyperbaric treatments as frequently as possible," McNamara said. "I have every intention to play versus Nebraska next Friday night and I am confident that my teammates will return from Maryland with a win." Including his time with the Wolverines, McNamara has completed 60.9 percent of his passes for 4,703 yards with 31 touchdowns and 15 interceptions in 34 games. --Field Level Media

Renfrew council delays rubber-stamping staff recommendation to award controversial IT contractWhen Spoelstra sends out the Heat’s UCLA signal, bench Bruins Love, Jaquez move into actionNorth Macedonian political party demands ban on TikTok after at least 17 students injured

Fantasy plays: Players to start and sit for NFL Week 13

The Miami Hurricanes, who once appeared to be a near-lock for the College Football Playoff, are not playing for a national title. Instead, they will play in the Pop-Tarts Bowl in Orlando. That bowl berth against Iowa State is a let-down for fans with dreams of a sixth national title in their minds, as well as players hoping to compete for a championship. However, Miami’s trip to Orlando and the lead-up to it are still crucial periods for the Hurricanes for multiple reasons. First, it’s a chance for the program to achieve something it has not done in more than two decades: win 11 games. Although the 11th win won’t get them closer to a championship, it is a good sign of the program’s progress over Mario Cristobal’s tenure. It would also end UM’s five-game losing streak in bowls. “We’re not satisfied,” Cristobal said. “We want to win every single game. We won 10. We were close on the other two, but close isn’t good enough. We want progress. We’re hungry and driven to get better, and so that’s what our focus is on: to improving as a football program, to getting better, to moving into the postseason with an opportunity against a great football team like this and putting our best on the field.” People are also reading... There are signs the Hurricanes will show up at close to full strength for the bowl game. Running back Damien Martinez announced he was going to play, and star quarterback Cam Ward said in a video call posted on social media that he intends to play, as well. “We’re trying to win our first bowl game in 20 years,” Ward said in the video, mistaking the length of UM’s long bowl losing streak. “We’re going hard.” Playing in the bowl game also provides the opportunity for the Hurricanes to get in several practices between now and the game. That means Miami can develop its young players and prepare them for next season during both the practices and the bowl game itself. “It’s extremely valuable,” Cristobal said. “You really don’t have many opportunities throughout the course of the year — time is limited more and more each season with your student-athletes. I want to state this and be very clear: it’s very important, it’s ultra-important for the University of Miami to continue to develop and grow and progress by stressing the importance of offseason opportunities ... You learn a lot about your team and learn a lot about your people and your program when you head to the postseason.” Of course, there are potential negatives. Players can get hurt; Mark Fletcher Jr. suffered a foot injury in the Pinstripe Bowl last year that cost him all of spring practice. A poor performance can also potentially set the tone for next season, like how Florida State, fresh off a playoff snub last year, suffered a devastating loss against Georgia in the Orange Bowl and went on to a dismal 2-10 season this year. “This is the ending of ’24 and the beginning of ’25,” Cristobal said. “This is the last opportunity to be on the field and carry some momentum into the offseason. So it is, in essence, it is the most important game because it’s the next game. “There’s a lot of excitement in the form of opportunity for our guys. Our guys love to play football. The chance to play one more time with this special group — this is a special group of guys now. They’ve worked hard to really change the trajectory of the University of Miami, and they want to continue to elevate the status and the culture at the University of Miami. So certainly a ton to play for.” ____ Get local news delivered to your inbox!True Pwr LLC: Leading The Charge In Solar Energy Solutions In MurrietaThey thwarted martial law. But South Koreans say the fight for democracy is not over.

OOH Campaign Highlights the Power of Donating During the Thanksgiving Season NEW YORK , Nov. 26, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., has unveiled a new campaign with The Farmlink Project, the fastest-growing solution in the charitable food space, to drive home an important food insecurity fact on Thanksgiving. The campaign, running now through Friday, Dec. 6 , features the line " $1 = 17 lbs of food saved" to jolt audiences into action. OUTFRONT Studios and Farmlink's creative team produced the campaign, which also marks the debut of Farmlink's rebrand. The creative can be seen on digital billboards across the country, securing additional impressions with holiday traffic at an all time high. The campaign's message encourages audiences to make a big impact toward battling food insecurity through a small action during Thanksgiving, the largest event for food consumption in the U.S., and Giving Tuesday, an annual global generosity movement. For the month of December, every dollar donated to Farmlink will be matched to provide 32 pounds of food to families in need. "In collaboration with OUTFRONT, we are able to expand our mission of supporting farmers and feeding families by inspiring people to take simple actions," said Aidan Reilly , Head of Partnerships at Farmlink. "Collectively, those efforts can add up to help us reach our goal of raising $100K in December." As a partner of OUTFRONT since 2021, Farmlink has helped further OUTFRONT's purpose of helping people, places and businesses grow stronger. "Fighting food insecurity continues to be one of OUTFRONT's most important causes, driven by our employees," said Liz Rave , Vice President, Marketing at OUTFRONT. "This timely Thanksgiving campaign is our latest effort to support and amplify Farmlink's mission at a critical time for food insecurity solutions. We are also proud to be making a monetary donation of our own this holiday season." The Farmlink Project was born as a student movement at the onset of the pandemic in an effort to support a local food bank in Los Angeles . Having delivered nearly 300 million pounds of food which otherwise would have gone to waste to families across North America , Farmlink is driven by the belief that hunger can be solved in the U.S. using already grown food. About OUTFRONT Media Inc. OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States . Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go. OUTFRONT Media Contacts: Matt Biscuiti Courtney Richards The Lippin Group OUTFRONT Media 212-986-7080 646-876-9404 outfront@lippingroup.com courtney.richards@OUTFRONT.com Stephan Bisson OUTFRONT Media 212-297-6573 stephan.bisson@outfront.com View original content to download multimedia: https://www.prnewswire.com/news-releases/outfront-media-and-the-farmlink-project-unveil-new-campaign-to-fight-food-insecurity-302317001.html SOURCE OUTFRONT Media Inc.One of the nation’s top collegiate tight ends hails from Gooding. In his sophomore year, Colston Loveland received his first college offer. Little did he know, that was just the beginning of what would become a battle of recruiters all looking to lock down Idaho’s top-ranked tight end for the 2022 class. Gooding High School graduate Colston Loveland became one of three finalists for the 2024 John Mackey Award, announced Tuesday. Gooding alumnus Colston Loveland will help try to lead Michigan to its first national championship since 1997 on Monday night, and the town is behind him all the way. Loveland, a junior at the University of Michigan, is the Wolverines’ second finalist for the award given annually to college football’s most outstanding tight end. The journey from Gooding to Ann Arbor, Michigan, to becoming one of the nation’s top tight ends continues for Colston Loveland. Michigan’s Jake Butt won the award in 2016. Another accolade for one of the nation’s top tight ends. Loveland joins Penn State’s Tyler Warren and Bowling Green’s Harold Fannin Jr. as 2024 finalists. Michigan tight end Colston Loveland greets fans following an NCAA college football game against Michigan State, Saturday, Oct. 26, 2024, in Ann Arbor, Mich. (AP Photo/Jose Juarez) Loveland, a 2023 All-Big Ten selection, leads the Wolverines with 54 catches (a Michigan single-season tight end record), 582 yards and five touchdowns. Gooding High School graduate Colston Loveland became a Walter Camp Preseason First Team All-American selection, announced Monday. He needs 99 more yards to become Michigan’s single-season tight end receiving yards record holder (748). Loveland helped Michigan to a 2024 national championship, which marked the Wolverines’ first national title since 1997. Colston Loveland, who rose from Gooding to national prominence as a First Team All-Big Ten sophomore tight end on Michigan, battles No. 4 Alabama on Monday in the Rose Bowl. Loveland, a projected NFL Draft first round pick will likely become Gooding’s first NFL player since 1939 when Stan Pavkov played two seasons for the Pittsburgh Steelers. The 2024 John Mackey Award winner will be announced Dec. 12. Your story lives in the Magic Valley, and our new mobile app is designed to make sure you don’t miss breaking news, the latest scores, the weather forecast and more. From easy navigation with the swipe of a finger to personalized content based on your preferences to customized text sizes, the Times-News app is built for you and your life. Don’t have the app? Download it today from the Apple App Store or Google Play Store. Get local news delivered to your inbox!The Oregon Ducks will don some eye-catching cleats when they open their College Football Playoff account in the Rose Bowl. The school shared photos Friday of the custom Kobe IV cleats they'll wear for the playoff quarterfinals on New Year's Day: Being the alma mater of Nike co-founder Phil Knight has long held its advantages for Oregon. Especially in football, the Ducks have been on the cutting edge in terms of uniform design and technology. The program hasn't released its full uniform set for the Rose Bowl, but the white-and-green cleats offer a strong hint. For the Big Ten title game against Penn State, Oregon broke out its all-black "Fly Era" jerseys with green helmets. To kick off 2025, it looks like the Ducks will be going back to the more traditional "Gang Green" set , which utilizes green tops with green or yellow pants. As the top seed in the playoff, Oregon awaits the winner of Saturday's first-round battle between No. 9 Tennessee and No. 8 Ohio State in Columbus, Ohio.

By Ashton De Santis, director – inventory partnerships, The Trade Desk Australia’s Upfronts season brought a wave of new energy to the advertising world. With advertisers facing mounting pressure to prove real business impact, this year’s sessions put measurement and accountability at the heart of the conversation. Publishers doubled down on the value of premium content from BVOD to live sports and challenged the dominance of less impactful channels such as social media. Nine’s new partnership with independent market mix modelling (MMM) solutions and Foxtel’s alliances with Kantar and Adgile signal an industry change away from vanity metrics towards more meaningful business outcomes. This renewed focus on measurement is setting the stage for an exciting year ahead. In particular, for brands that have moved away from upper-funnel strategies in favour of short-term performance campaigns due to tightening budgets, this shift is a game-changer. With consumer confidence poised to grow in early 2025 and inflation slowly easing, brands may look to unlock bigger budgets. But with these opportunities comes responsibility – marketers must show that every dollar delivers growth. More granular insights can help turn marketing into a measurable growth engine, reinforcing its vital role in driving long-term business success. Case in point: Kellogg’s proved the real business impact of BVOD by leveraging Unpacked by Flybuys retail data in their advertising strategy. By targeting Flybuys’ high-value audience segments – from low-sugar buyers to cereal enthusiasts and health food shoppers – they effectively reached new potential customers. The campaign demonstrated how BVOD ads directly translated into sales at Flybuys’ retail partners and resulted in a 156% surge in conversions for Kellogg’s Nutri-Grain brand and an impressive 187% sales boost for brands like Coco Pops. The Upfronts also debunked the myth that TV as a whole is in decline, proving that total TV remains a force in advertising. With publishers introducing technology that enables seamless cross-channel activation, campaigns can now unify across BVOD, SVOD, live broadcast, and streaming all under one cohesive strategy. However, despite these advancements, the challenge of fragmented measurement persists. To unlock greater efficiency, brands will need tools that integrate data across devices and publishers, including their own first-party data. Industry identity solutions like Unified ID 2.0 can bridge these gaps by targeting and measuring their audience across the wider publisher ecosystem. Let’s keep in mind that Aussies spend 64% of digital media time on the open internet, from video and audio streaming to online news to apps. This presents a massive opportunity for advertisers. So while publishers are proving the value of premium content, the real impact will come from optimizing investments across the entire open internet. For advertisers ready to embrace the future, the playbook is clear: premium content across the open internet, unified measurement, and a relentless focus on real business outcomes. – Top image: Ashton De SantisFlag football uses talent camps to uncover new stars