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When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Bad attention is good attention, Jaguar execs would appear to believe. The car brand has prompted mockery online for posting a glitzy ad without a single car in it. Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. "Weird and unsettled" is more like it, Vogt wrote on Instagram. "Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. Campbell's soups "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. The famous "leaper" cat Jaguar logo is pictured in 2019 at the Auto show in Paris, France. Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics. Get the latest local business news delivered FREE to your inbox weekly.
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Hail Flutie: BC celebrates 40th anniversary of Miracle in MiamiATHENS, Ga. — Tyrin Lawrence scored 13 of his 14 points in the second half as Georgia rallied from a 17-point deficit to beat South Carolina State 79-72 and run its win streak to seven in a nonconference finale for both teams on Sunday. Lawrence had only a free throw to show for his efforts in the first half for Georgia's Bulldogs (12-1), who improved to 9-0 at home. But he made 4 of 6 shots with a 3-pointer and all four of his foul shots after Georgia trailed 41-24 at intermission. RJ Godfrey also scored 14 for Georgia and he added six rebounds. Asa Newell and reserve Dakota Leffew both scored 12. Silas Demary Jr. had 11 points and five rebounds, while De'Shayne Montgomery scored 10 off the bench. Jayden Johnson topped South Carolina State's Bulldogs (6-9) with 16 points. Michael Teal had 13 points and Wilson Dubinsky scored 12. All three players came off the bench. Johnson scored 14 in the first half — including two 3-pointers in the final 30 seconds — to help South Carolina State take its big lead into the break. Newell scored all 12 of his points in the second half to help spark the Georgia comeback. Demary also had only a free throw in the first half before scoring 10 in the rally. Support local journalism by becoming a member at www.TheTandD.com. View our latest offer at TheTandD.com/subscribe Georgia didn't grab the lead until back-to-back three-point plays by Lawrence made it 60-55 with 6:44 left to play and the Bulldogs stayed in front from there. Georgia has not lost since an 80-69 setback to then-No. 15 Marquette. Georgia travels to play No. 16 Mississippi on Saturday in a Southeastern Conference opener. South Carolina State travels to play Morgan State on Saturday in a Mid-Eastern Athletic Conference opener. Get local news delivered to your inbox!
Mid-American Conference football goes all in on November weeknights for the TV viewersBLACKPINK ‘s Jennie recently received hate comments on her recent social media update. On November 27, Jennie shared an Instagram post showing the behind-the-scenes of the photoshoot for her collaboration with bakery Nudake . The idol collaborated with the bakery for a pop-up set to be open through January 3, featuring a festive feeling perfect for Christmas. A post shared by NUDAKE (@nu_dake) Jennie’s images were like some of her other posts, showing off her playfulness while looking gorgeous, and did not immediately attract negative attention. However, a detail of the post resulted in many leaving hate comments directed at the BLACKPINK member. On her post, Jennie added Michael Buble ‘s rendition of “It’s Beginning To Look A Lot Like Christmas” as music, seemingly fitting perfectly with her collaboration’s Christmas-y theme. This song became a source of contention for some, linking her again to BTS ‘s V , with whom she previously had relationship rumors. In December 2022 andJune 2023, V released a covers of the famous song. Many left rude comments on Jennie’s posts, including direct insults. Naturally, fans of the artist have come to her defense, encouraging others to leave kind comments to drown out the hate. everyone pls go and leave nice comments under Jennie's latest post on ig this is ridiculous pic.twitter.com/pVjkQVHAAW — ً🧋 (@Spicycults2) December 2, 2024 This is another circumstance that has shown fans always have Jennie’s back! BLACKPINK Rosé’s Recent Comments On BLACKPINK’s 2025 Activities Generate Mixed Reactions The Best Singers In BLACKPINK, Ranked BLACKPINK’s Rosé Reveals The Pain She Put Herself Through To Write “number one girl” BLACKPINK’s Rosé Randomly Flexed Her English Leaving Her Partner Completely Flustered See more BLACKPINK
Solar N Plus Secures Single 500MW Overseas Supply OrderCardiff Devils 3 Belfast Giants 4 (after overtime) The Belfast Giants in action during their overtime triumph over the Cardiff Devils Flying to Cardiff a day early paid off for the Belfast Giants – but we will only know a few months down the line how much. After being affected by delays on their trip to the Nottingham Panthers two weeks previously, Adam Keefe’s men avoided the risk of having their travel plans disrupted by Storm Darragh when they made the journey to Wales on Friday instead of on game-day.
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